Creating Buzz at the Granger Community Church

The Granger Community Church, in February 2006, set out to create buzz. Their unique creating buzz technique was started by a billboard with a website given. The website was to promote an upcoming sermon series on “God’s design for sex.” Their biggest goal was to create buzz, and that it did with 6,000 visits to the website in the first week alone. Along with the website visits increasing, the church’s main website increased by 25 percent. The church began getting phone calls from local media to investigate the series. Granger’s strategy around creating buzz is “invest and invite,” where members are asked to invest in others’ lives and invite them to a series. To read more, visit the website!

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