Blogvertising

Blogvertising, otherwise known as blog advertising, represents a potentially huge advertising market and is in fact part of the fastest growing alternative media industry. eMarketer reports a study that blog, podcast and RSS advertising rose by nearly 200 percent in 2005 and is expected to grow another 145 percent in one year to reach nearly $50 million. Blogvertising is growing because there is a perceived ineffectiveness of traditional advertising by the 18-34 year old demographic, the majority of targeted age groups, and blogs reach this younger demographic effectively.

It was recently estimated that podcast advertising will actually be a larger market than blogvertising by 2010. Podcasting, projected to grow at a compound annual rate of 154.4 percent, is predicted to reach a total of $327.0 million by 2010. These numbers are closely in line with eMarketer’s own visions, which put total spending on podcast advertising at a total of $300 million by 2010.

For businesses blogging, there might not be much, if any, interest in putting advertisements on their blogs. However, if you are a small business, you should consider using advertisements to earn a little extra cash because it is predicted to actually work. Most major advertising networks recognize that there are a lot of available blogs out there that have not been tapped by advertisers and that potential real estate blog advertising is going to be the challenge for the future.

http://www.poynter.org/column.asp?id=31&aid=101102
http://www.businessblogconsulting.com/category/blogvertising/