Tara Hall Social Marketing

Tara Hall, the account supervisor for Weber Shandwick, came to our class to talk about her career and where social marketing has been and what lies in the future. Under Weber Schandwick, Screen Grab was started and led by Hall. Hall manages the Screen Grab practice group from San Francisco to New York with online message marketing, monitors analysis programs and manages blog and pod casts.

Hall told the class that we were lucky because there are lots of different avenues we can work within social media now because new technologies are emerging daily. Hall informed us that youth market is dominating, so if you want to target a young audience, social marketing is the way to do it.

Because space is so changing and constantly adding something new, there is always a challenge finding people who really understand the space of pod casting and blogging. Public Relations firms are looking for people like us who are being exposed to and understand what is new in technology.

Clients:
American Airlines, Exxon Mobil, Coca Cola, Walt Disney, Mastercard, Hersheys, Susan G. Komen and Energizer.

Some Facts:
18-29 is the age group that is online the most
60 percent of Americans access broadband at home
72 percent of wireless Internet users check email on a typical day

Hall mentioned that the Internet is growing faster than other media networks and that Internet users are spending less time with traditional media. With that said, people are currently trying to figure out the best way to pod cast and the idea is still going forward. She warned us to make sure pod casts give an incentive to make people come back and want more because this is the only way it will work.

Hall finished her presentation with a tip for the class. She encouraged us to get engaged in the blogosphere within industry’s we are interested in and to start participating in their blogs within the company and people will notice and respect that.