Friday, March 2, 2007

Public Relations - Good or Bad?

Britney Spears recently provides her fans with yet another shock. Flaunting her private parts in public, modeling her poor parenting skills, her disappointing marriage to Kevin Federline, rehabilitation admissions, new tattoos and most recently her shaved head. All of which have given Britney maximum exposure to the media and her fans. Britney, as we all know has been on the cover of numerous magazines in the past couple of years, and not for the good she is doing with the community or even her music, but for the poor decisions she makes. You could ask most of the world what Britney did last week and would have an answer in two seconds, but if you asked those same people what is going on with the war, politics or medicine, blank stares is probably what you would receive. This proves that PR is good PR no matter what. Breaking news these days qualifies as all these things about Britney I listed above, when things that really matter in the world are being placed with less importance, for example war, politics and medicine.

We have all been taught in our communications classes that public relations is all about creating buzz. The definition of creating buzz is basically spreading news by word of mouth and obviously Britney has made that happen. You think this would be a disaster for Britney, but it actually gets people talking about her again even after her music “fell of the face of the earth.” Public Relations professionals would say Britney could possibly still have hope because people are interested in her life now and want to see what will happen in the future.

Check out the YouTube site to see Britney in action!

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